Announcing New Leadership at Orange Door Direct, a Division of West Canadian Digital Imaging Inc.
Christina Fauser becomes Creative Director at Orange Door Direct and launches an affordable pricing model for high quality design and expert direct marketing solutions.
Calgary, Alberta (January 22, 2020) – West Canadian Digital Imaging Inc. (“West Canadian”) today announced an exciting change in leadership and a revised pricing model for their subsidiary, Orange Door Direct (“Orange Door”), that will bring a new competitive edge to the Calgary-based boutique design agency.
Christina Fauser returns to Orange Door as Director/Creative Lead. Fauser brings to the team a highly versatile skillset in both digital and print design and over 10 years of industry experience, including four years as a full-time Art Director with Orange Door. In 2018, Fauser left Orange Door to open her own boutique agency but remained a valued designer on contract. Her new leadership position will enable her to use her talent, experience and entrepreneurial spirit to help grow and build the next generation of Orange Door.
“This opportunity came at the perfect moment, as I was looking to take my business to the next level,” says Fauser. “Returning to Orange Door in a leadership role allows me to continue my passion for design and solving challenges in creative ways – only now I’ll have the support of a well-respected team of designers and the backing of a 65-year-old company. I'm excited to show both my current and prospective customers what Orange Door is capable of.”
Today, Orange Door is also introducing an updated pricing model for all new projects with a goal of fostering long-term trusted relationships by providing high-quality yet affordable creative design and direct marketing solutions.
"We are seeing a surge in the marketplace with customers looking to run cost-effective direct marketing campaigns with great design and seamless execution," says Jennifer Brookman, Vice President of Marketing at West Canadian. "By combining Orange Door’s expertise in strategy, print and digital design, data analysis and mail fulfillment, with West Canadian’s innovative digital print and signage capabilities, we are in a unique position to provide end-to-end marketing solutions that are affordable for our customers.”
For more information about Orange Door Direct, please visit orangedoordirect.com.
About West Canadian Digital Imaging Inc.
For over 60 years, West Canadian Digital Imaging Inc. has enabled businesses to manage their information, tell their story and drive change that matters using an unparalleled breadth of innovative and flexible digital solutions that span from back-office to brand. Our services are designed to reduce costs, improve efficiency and provide our customers with the confidence to take their business to the next level.
Our rich history and deep roots in the community have forged lifetime relationships with clients, partners and staff across Canada. Headquartered in Calgary, we have offices in Edmonton, Red Deer and Fort McMurray, Alberta as well as Toronto, Mississauga and Sarnia, Ontario.
About Orange Door Direct
Founded in 2001 as a subsidiary of West Canadian Digital Imaging Inc., Orange Door Direct is a boutique design agency that crafts holistic brand solutions to help customers solve unique business challenges. Based out of Calgary, Orange Door works with organizations across Canada, from small business to large enterprise, using data-driven insights, innovative technology and strategic creative design to provide award winning marketing solutions.
Backed by West Canadian’s robust print and signage production capabilities, the agency provides end-to-end creative services from concept to completion. Orange Door is a Canada Post Smartmail Marketing Expert Partner™.
Learn more at www.orangedoordirect.com.
For more information, contact:
Rosalind Toews, Marketing Manager
West Canadian Digital Imaging