West Canadian Launches 'Think Small' Campaign to Support Small Business

West Canadian

In partnership with Canada Post, West Canadian is offering free postage on direct mail marketing campaigns for independent small businesses across Canada. 

West Canadian and Canada Post are working together to help small businesses get back on their feet by making it easy and affordable to reach customers at home. For a limited time, independent small businesses can qualify for free postage on up to 6,000 direct mail postcards.

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Announcing New Leadership at Orange Door Direct, a Division of West Canadian Digital Imaging Inc.

West Canadian

Christina Fauser becomes Creative Director at Orange Door Direct and launches an affordable pricing model for high quality design and expert direct marketing solutions. 

Calgary, Alberta (January 22, 2020) – West Canadian Digital Imaging Inc. (“West Canadian”) today announced an exciting change in leadership and a revised pricing model for their subsidiary, Orange Door Direct (“Orange Door”)that will bring a new competitive edge to the Calgary-based boutique design agency. 

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3 Ways to Optimize Space to Establish Brand Awareness

Stacy Underhill
Stacy Underhill

As a business owner or marketer, your goals are to tell your story, create meaningful connections with customers, and produce revenue. While digital marketing has taken the business world by storm, traditional advertising techniques are still proven effective if approached with great strategy and creative. 

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Porque no? Why not?

Brianna Schretlen
Brianna Schretlen

While there are many views on where creativity comes from, life experience is definitely a factor that can enrich a pool from which to pick inspiration. Some of us are willing to travel a little bit farther to widen that pool. And a recent adventure to Guatemala didn’t disappoint in it’s bombardment of sights, colours, sounds and scents.

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Case Study: Every Empty Counts Marketing Campaign

West Canadian

Necessity, as Every Empty Counts recently proved, is the mother of reinvention. This school-based recycling initiative needed to revive lagging interest. A well-crafted marketing campaign overcame key obstacles, increasing program enrollment by 425 per cent. At the 2015 Canadian Marketing Association Awards night, the campaign took home the bronze INCITE Award for the Orange Door agency.

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Building Your Brand in a Recession

Christina Berrouard
Christina Berrouard

The R word never was, and never will be, a term that businesses relish hearing. However, how a company chooses to market themselves during a recession will eventually determine whether they survive or thrive. It is an unfortunate reality that companies have to make budget cuts in tough economic times, and often it is the marketing budgets that get hit first.

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Fetching Fido

Leah Pearson
Leah Pearson

When Erv Unger was a kid, he and his brothers would travel Saskatchewan with their father, handing out flyers for Unger’s Mobile Sharpening Shop—a mobile grinding business that went door-to-door sharpening everything from lawn mower blades to household knives. They serviced Saskatoon and area from their big green International truck—decaled with the family name. Built on convenience and customer service, the concept of a mobile business was one that resonated with Erv. It wasn’t until his wife Kim went through a severe health scare that the decision was made to follow in his father’s footsteps. Trading sharpening for shampooing, Erv and Kim resolved to make their dream of owning their own business a reality by opening a mobile dog grooming salon. 

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Fonts: the Good, the Bad and the Legal

Vivian Wiles
Vivian Wiles

Fonts are everywhere — they can reflect your personality, mood and attitude. Whether viewed on your phone, film, advertising or in books, fonts communicate emotion and brand identity. Careful consideration is taken when arranging typography in a way that is legible and appealing. Logos wouldn’t be complete without the company’s name standing tall, and finding the perfect typeface and making it original is key.

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