'Wrapping Up' the 2019 Calgary Stampede

West Canadian

The Calgary Stampede is internationally recognized as 'The Greatest Outdoor Show on Earth', attracting its second highest attendance of more than 1.27 million. As the Stampede's signage partner, we are proud to be a small part of the magic that transforms the concrete Stampede Park into a vibrant, creative wonder in the middle of downtown Calgary. 

Simply put, we provide the Stampede with creative signage solutions. But once the crowd rushes in, we see our signage in a whole new light...  

We see the smiles on children's faces as they rush through the big blue pillars of the BMO Kids Zone, ready to conquer the playground. 

We see the wonder in the crowd as the Calgary Stampede Showband marches down the grand Saddledome stairs, decoratively wrapped in Stampede colours. 

We see the joy in the smiles of the Stampede volunteers as they sit back and enjoy a cool drink and warm meal in the relaxing atmosphere of the West Canadian lounge. 

It may be just signage, but it's signage that creates memorable experiences for over 1.27 million people – and we are very proud to say we did it!

 

Team Signage Rocks the 2019 Stampede 

 

 

Wrapping the Saddledome Stairs

 

Monster Energy Compound 

 

Saddledome Stairs

 

BMO Kids Zone

 

Eukanuba Dog Bowl

 

West Canadian Volunteer Lounge

 

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Celebrating the 35th Annual West Canadian Cup at Spruce Meadows

West Canadian

On Sunday, June 30, West Canadian Digital Imaging welcomed over 250 friends to celebrate the 35th Annual West Canadian Cup at Spruce Meadows. 

It was a beautiful Sunday morning at the Meadows on the Green. The West Canadian Cup was first up on the docket to begin the final day of the 2019 'Pan American' Tournament. Eighty-two horse/rider combinations took on the big track attempting to complete the first round fault free in order to advance to the jump off.

Fifteen combinations passed the first round test and moved forward to attempt the shortened jump off track. Aboard the quick Picador, Jordan Coyle flew across the finish line and by two tenths of a second secured first place.

Thank you to our clients, friends and staff who attended to help us celebrate 35 Years of Memories. 

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The Anapurna Unveiled

Keri Lorencz-Pain
Keri Lorencz-Pain

 West Canadian's Signage division is thrilled to announce the arrival of our new Anapurna FB2540i LED flatbed printer that enables our team to output your custom work with vivid colour and exceptional detail; all with shorter turnaround times. 

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Where Was Your Own Starting Line?

George Brookman
George Brookman

Last week I spent almost two hours with a young woman who is competing hard in the race of life. She did not have a strong, clean start for her race. Unlike many of us, including myself, she didn’t visit the office regularly with her Dad, she didn’t go on sales calls, take dance lessons or learn how to drive a farm tractor or milk the cows. She did, in fact go to University, but even then she was on her own, without those smiling fans that we call our support systems.

In fact, her Dad died when she was only four and her seven siblings were divided amongst other families.  She ended up with an Aunt and Uncle who already had five children of their own. They were caring but they too were trying to catch up. Their home was clean and neat, but there was never enough of anything. This is how it is when you don’t get to start at the starting line. This is how it is when you are way back on the track when the guns sounds and you have to work twice as hard just to get to the point where everyone else actually began their race.

That is what real poverty looks like. Real poverty is a life of “trying to catch up” and even the slightest stumble puts you right back again. Real poverty is getting set up in a house with no washer and dryer, so you and your kids put your clothes in a suitcase and take the bus to the laundromat. Poverty means having the guts to tell the bus driver, that you are going to Disneyland rather than saying, "we’re going to the laundromat.”

Poverty means being grateful for a van with 500,000 km on it and then panicked when the engine goes, or a window blows out. Poverty is uncertainty about a conversation with the police and real fear when there are more bills than money before the end of the month.

Think about it, for so many people in a big city, poverty does not mean trying to “get ahead." For some it always means just trying to “catch up.”

For me the most painful face of poverty is not the addict, not the man begging for change, not the woman willing to sell anything for a meal or worse a drink or a needle. These people are desperate and must be rescued.

For me, the toughest poverty is the family trying to catch up. Maybe two, three or even four jobs just to pay the bills.  No room for expensive running shoes, or a new shirt, a summer vacation or even a special meal. Heaven forbid someone gets ill, who can stay home with a sick child, or take the time to take someone to the hospital? The warm, personable woman I met actually is catching up. She is making ends meet and she is trying hard. She is not looking for a hand out, but she could sure use a hand up.  To me this is the most important person we can help. She is so close to moving into the pack of runners, so close to being able to help her family, so close to not panicking over setbacks and to be able to sleep at night without worry.

Not everyone gets to the finish line first. In every race there are winners and a whole bunch of losers, but those losers can try again, can run again, can go out to train some more and to get back in the race, and again begin at the starting line.

What our city must do is help more people begin at the starting line. It might not take much, maybe a washer and dryer; maybe the price of some training classes; maybe a few engine repairs. Just enough to give dignity, to relieve worry and help to move them into the pack. There will always be competition, but we can eliminate a lot of poverty if we can just help folks to start their race fairly, at the starting line.

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My Other Car Is...an ATCO Trailer!

Stacy Underhill
Stacy Underhill

ATCO has been part of the Alberta landscape for as long as I can remember. Many of us have called an ATCO trailer home while we worked in the field, or as children, we made the quick dash on a cold Alberta morning to a portable classroom that resided in an ATCO trailer. A mainstay in many Alberta kitchens for the last 80 years has been the well-known and well-loved ATCO Blue Flame Kitchen cookbook.

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Come Fly With WestJet and West Canadian

Gavin Harrison
Gavin Harrison

If you have ever had to cram your luggage into the overhead compartment on a plane, then you’ll appreciate this project!  

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How to Transform your Space Using 3M DI-NOC Vinyl

Jason Herstad
Jason Herstad

Who remembers the vehicles adorned with infill wood panels, typically seen on the sides of sedans, convertibles and… station wagons. I don’t want to date myself, but the first time I would have laid eyes on one of these gems was when Clark W. Griswold hauled the family to Wally World in the 1983 classic film ‘Vacation’. Not exactly the typical Woodie, but the Wagon Queen Family Truckster did have wood panels. Originally, Woodies were made with real wood framework, but later models, like the Griswold’s, used wood-grain sheet vinyl called DI-NOC. 3M pioneered DI-NOC in the 1950’s for this specific use. It was developed to create a realistic wood-like vinyl which would eliminate the weight of real wood on the car, while being more cost effective. Unfortunately, it didn’t catch on as anticipated. 

DI-NOC began to gain popularity in the 90’s when the Japanese started using it as an architectural product. With the ability to stick to almost any existing substrate, DI-NOC became the go to material when re-furbishing and re-covering existing spaces. Fast forward to today. DI-NOC has advanced substantially and is available all over the world for many types of commercial, institutional and residential applications both indoors and out.  read more ...

Can Retail Graphics Really Enhance Your Customer Experience?

Gavin Harrison
Gavin Harrison

When making a purchase, consumers are looking for more than just the product or service they are paying for—your customers are seeking an experience.

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Physical File Scanning: Where to Start and Tips for Success

Viktoria Pellegrino
Viktoria Pellegrino

For many organizations, off site physical file storage was a means to quickly address a need for space limitations or costs savings during times of high corporate rent. For others, file rooms have been growing for quite some time and may still be managed in-house or outsourced. Boxes that were being sent off or files being created and dropped off in file rooms addressed short terms pains when the upfront investment of conversion through scanning proved less than as attractive. Shipping a few boxes off or adding a couple of shelves to file rooms is easy, but it quickly becomes an organizational habit.

In the case of many offsite storage providers, every time a box or file is sent offsite it becomes subject to permanent withdrawal fees. While centralized records management teams can help organizations stay on top of destruction and ensure that only true records are being retained… the overall increase in paper continues. read more ...