When Erv Unger was a kid, he and his brothers would travel Saskatchewan with their father, handing out flyers for Unger’s Mobile Sharpening Shop—a mobile grinding business that went door-to-door sharpening everything from lawn mower blades to household knives. They serviced Saskatoon and area from their big green International truck—decaled with the family name. Built on convenience and customer service, the concept of a mobile business was one that resonated with Erv. It wasn’t until his wife Kim went through a severe health scare that the decision was made to follow in his father’s footsteps. Trading sharpening for shampooing, Erv and Kim resolved to make their dream of owning their own business a reality by opening a mobile dog grooming salon.
Enter, twist of fate.
In the fall of 2014, West Canadian and their design agency—orange door—ran a contest to promote the newly revamped signage business. The prize was a signage and display makeover for a ‘Hidden Gem’ restaurant in Calgary. The winner was INTI, a small, family run Peruvian restaurant in the city's north east. As it turned out Erv worked across the parking lot from INTI and watched as his favourite lunch spot went through a total design transformation. “I was so impressed with the care taken not only in the design, but in the human factor” said Unger. “From the inside and out, the project changed the family’s life. I was so impressed; I knew this was the team I needed to work with to build our brand.”
Erv called West Canadian and was put in contact with orange door. From the very first meeting they knew they were in good hands. The team at orange door sat down with the Unger’s and talked about the vision for their company and the story behind its inception. From the love for their rescue dog to the early days of Unger’s Mobile Grinding—careful consideration was taken to ensure their story was conveyed through the naming, logo and graphic design for the van a.k.a mobile salon.
Erv’s summation of the project comes in the form of a few simple words: “wow”, “home-run”, “fantastic”. He credits the design team with really listening to what they wanted and capturing that in the name Fetching Fido, the logo and vehicle wrap. “I knew if we put it in the hands of the professionals, they would deliver”.
With the name, logo and fully wrapped van in place, Fetching Fido is ready to take to the streets. If you don’t happen to see them on your commute, be sure to check out fetchingfido.ca for a full list of services.