3 Ways to Optimize Space to Establish Brand Awareness

As a business owner or marketer, your goals are to tell your story, create meaningful connections with customers, and produce revenue. While digital marketing has taken the business world by storm, traditional advertising techniques are still proven effective if approached with great strategy and creative. 

Often, businesses may not even realize the opportunity they have to tell their story by utilizing assets and space in creative ways. Here are three ways businesses can take advantage of space to establish brand awareness. 

1) Windows, Walls and Floors 

If you own a storefront business, do your windows invite and entice new customers to stop by? Or if you work in a corporate office, do your employees and customers love coming to your space? 

By using your windows, walls and floors in creative ways, you can take your customers on a journey, immerse them in a creative space and create an environment that makes them want to keep coming back. Using vinyl wraps and decals, you can showcase your visual brand, create a colourful and vibrant space, educate your customers and attract new and repeat visitors to your space.

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2) Vehicles and Fleets 

Your company fleet is practically a moving billboard, so if you haven't wrapped it with a creative and eye-catching design, you're missing out on the best type of local advertising!

There are several options for branding your fleet. Subtle decals help with brand recognition, while a more elaborate and creative design can show off your company's personality and encourage viewers to visit your website, call your business or visit your storefront. 



3) Events

From conferences to trade shows, golf tournaments and fundraisers, your business is busy hosting, attending and sponsoring all sorts of events. But are you maximizing your presence in a way that captures the attention of your audience and produces ROI?

Signage plays an important role in creating a meaningful brand experience at events. If you can excite the people at your events with creative displays, you'll maximize your return and build connections that last. Just think of those Instagram worthy moments!

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You don't have to be a creative expert to get started — West Canadian can help with that. Let our experts come to your space, create a vision and design a space you'll never want to leave. 

Learn More About Creative Signage


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